Colton Marik
Colton Marik

Colton Marik

Colton Marik is the Co-Founder and Chief Executive Officer of Auctus Digital Marketing.

Articles by 

Colton Marik

Local SEO Strategies for Small Business

Local SEO Strategies for Small Business

Local SEO, or search engine optimization for local business, is a crucial aspect of any small business's digital marketing strategy. With the growing use of mobile devices and location-based searches, it's more important than ever for small businesses to optimize their websites for local search. This means that small businesses need to take steps to ensure that their website appears at the top of search engine results when someone is searching for a business like theirs in their local area.

January 14, 2023
The Role of Data in Digital Marketing

The Role of Data in Digital Marketing

Digital marketing is a constantly evolving field, and data plays a vital role in its success. The use of analytics tools and customer insights allows businesses to make informed decisions and optimize their strategies. In this article, we will explore the role of data in digital marketing and how it can be used to inform strategy.

January 14, 2023
Rise of Social Media Marketing

Rise of Social Media Marketing

The rise of social media has had a profound impact on the way businesses approach marketing. No longer is traditional advertising the only way to reach potential customers. Today, social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok offer businesses a way to connect with their audience in a more personal and engaging way.

January 14, 2023
Search Engine Optimization (SEO) Fundamentals

Search Engine Optimization (SEO) Fundamentals

If you're running a website, you want people to find it. One of the best ways to do this is through search engines like Google. By optimizing your website for search engines, you can increase your chances of ranking highly in search results and attracting more visitors. In this post, we'll go over some of the fundamentals of SEO to help you get started.

January 14, 2023
5 Steps to Crafting a Successful Content Marketing Strategy

5 Steps to Crafting a Successful Content Marketing Strategy

Content marketing is a crucial part of any digital marketing strategy. It helps businesses attract and retain customers by creating and sharing valuable, relevant, and consistent content with their target audience. But crafting a successful content marketing strategy isn't always easy. That's why we've put together this guide to help you get started in crafting a successful content marketing strategy.

January 14, 2023
Sales Funnels - How to Improve Your Sales Funnel

Sales Funnels - How to Improve Your Sales Funnel

Sales funnels are an essential tool for any business looking to drive sales and grow their customer base. A sales funnel is a visual representation of the journey that a customer goes through as they move from awareness of a product or service to making a purchase. By understanding and optimizing your sales funnel, you can increase conversions and drive more revenue for your business.

January 14, 2023
Benefits of Hiring a Digital Marketing Agency

Benefits of Hiring a Digital Marketing Agency

Hiring a digital marketing agency can improve a business's online presence through increased exposure, improved branding, greater expertise, more efficient use of resources, and a better return on investment. A digital marketing agency can handle all online marketing efforts, saving time and money while staying up-to-date on the latest trends and techniques.

December 26, 2022
5 Ways to Generate Leads Using Social Media

5 Ways to Generate Leads Using Social Media

Social media is a useful tool for lead generation through targeted advertising, social listening, influencer marketing, content marketing, and lead magnets. These strategies allow businesses to attract and engage with potential leads on social media, ultimately generating more leads and growing their business.

December 27, 2022
Benefits of Search Engine Optimization

Benefits of Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing a website and its content to rank higher in search engine results, making it more likely that potential customers will find and visit the site. Some benefits of SEO include increased visibility in search results, improved user experience on the website, increased credibility and trust with potential customers, a better return on investment for marketing efforts, and long-term results. By investing in SEO, businesses can increase their chances of generating more sales and revenue by reaching a wider audience of potential customers.

January 14, 2023
Top 5 Digital Marketing Strategies for 2023

Top 5 Digital Marketing Strategies for 2023

Digital marketing involves using digital channels such as the internet and social media to promote products or services. There are several digital marketing strategies that businesses can use to reach their target audience and drive traffic and sales to their website. The top 5 digital marketing strategies for 2023 are; search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising.

January 16, 2023
How to See Return on Investment for Paid Ads

How to See Return on Investment for Paid Ads

Maximizing the return on investment (ROI) from paid advertising campaigns requires careful planning and optimization. Some best practices for achieving this include setting clear goals, choosing the right platform, using targeted keywords, conducting A/B testing, monitoring and optimizing campaigns, and using retargeting.

January 16, 2023